Digital Printing, as its name implies, is the process of producing digital images on physical surfaces (called substrates) using either toner or ink jets. These substrates can include film, common paper, plastic photographic paper, and even cloth.
Digital printing is by far the quickest and most affordable printing technique for a quantity of 500 prints or less. It is often used in preparing cards, multi-page documents, brochures, sell sheets, flyers, video boxes and CD packaging. Digital printing has several advantages over the traditional, and often more expensive, offset printing. Some of these advantages include:
Turnaround: If you need the work done fast, digital usually offers very fast delivery.
Cost-effective: In addition to being user-friendly, digital printing has low setup costs.
Proofing: Digital offers accurate proofs since you see an actual sample of the printed piece.
Customisation: Digital printing offers affordable and easy customisation of marketing materials, direct mail pieces, letters, etc.
For the domestic user: The ink and cartridges used for this kind of printing are widely available.
As you can see from the many advantages discussed above, it is little wonder why this form of printing is fast becoming the most popular method of printing.
To make the most of your digital printing, here are some helpful hints that will make the whole process of error and stress free:
- Wear cotton gloves and keep the printing media away from dust and grime.
- Give enough time for inkjet prints to dry.
- For preserving unused media, store in a plastic cover.
Digital printing has eliminated the long and laborious steps that are involved with traditional printing. It provides a much more affordable printing option for lower quantities. If you are after faster turnaround times with excellent print quality, then you should opt for digital printing.