Persistent algorithm enhancements over the years only reflect Google’s approach to SEO: forward-thinking and pragmatic. What works usually transitions to evolution and what does not work fades away. The leading search engine’s enormous success can probably be attributed to their daring demeanor in conceiving revolutionary products and services for the digital consumer.
Do these recurring alterations and innovations affect the online market? Of course. Truth is, these modifications practically impact everyone. It is only the large of population of optimisers and online marketers, however, who need to face the bulk of added work to keep up with Google’s sudden gush of changes.
Interestingly, after stirring a major online brouhaha with its introduction of Panda in early 2011, the Google Empire yet again launched a few interesting features that absolutely raise the bar with SEO. Dealing with Google’s fluctuating standards clearly means keeping up with all the fresh updates. After all, search engine optimisation is not just about learning what’s new and what’s not. The ideal approach is to explore current SEO trends and incorporate these elements when you create an effective marketing strategy that suffices the basic SEO requirements.
Listed below are vital SEO topics that can help you learn more about Google’s algorithm changes this year.
Retargeting Your Clients
Google’s Display Network comes up with another ad innovation with Google Retargeting. With Google Retargeting, there is so much more you can do with your ads. Instead of just buying ads to draw the attention of your target market, you can follow your potential customers and previous clients wherever, whenever you want. Imagine having the ability to show certain ads to this specific audience. Amazing right? Retargeting your clients simply mean recall, brand awareness and increased sales for your company.
Social Plus Search
Google dares to refurbish the SEO scene with its new feature, Google Search Plus Your World. Even though previously accused of spiking up enthusiasm for its own social networking site Google+, Google proves how it can firmly accentuate the importance of social media by allowing Search Plus Your World to craft a fusion between social and search and highlighting social media relevance by incorporating social signals into public web viewing.