You can do the internal linking yourself or employ an SEO specialist that can provide link building solutions. This is not an arduous process, but one that takes time and ingenuity, since what you need to achieve here is a well outlined framework of links in between pages which is not just useful for SEO purposes, but more so for the site users.
Take a look at a few reasons why you should pay some focus on internal linking:
1. It leads to your site being properly spidered.
The best thing that may result from your internal linking is it informs the various search engine crawlers that there are other pages on your site. You may be surprised later on to discover that your website also ranks high for the various other keywords that you’re not even aiming for, since the crawlers are led again and again to what is inside the other pages of your website.
2. It will set up the relevance of an internal page to a keyword.
Clearly, you should want the most competitive link development keywords turning up on your homepage, whilst the less competitive keywords on your internal pages. You can lead readers of your internal pages back to your homepage by using keywords that you want associated with your home page. It functions both ways, so if you’re trying to enhance your internal pages, you can also choose keywords on your home page that can lead the reader to relevant content on other pages of your website.
3. It can boost the page worth of your internal pages.
To improve the page rank of your internal pages, you can assign keywords to it which will show up on your homepage. Usually, pages that are in some way associated with your homepage are given higher value. So use the right keywords that can relate one page to the homepage, but be careful not to overuse these words as the search engines likewise frowns on excessive use of keywords.
Regardless if you are performing your own SEO, or you have someone providing you link building services, you need to consider any feasible strategy that can place you on top of all competition. Internal link building service is a simple, basic step of optimizing your site and achieving the high page rank that will be beneficial to your online business.