I hope you aren’t one of the enterprises that does this…
Is your business the exact very same as your competitors?
Do you have a similar enterprise structure, very same solutions, exact same services, client service, etc.?
Does your marketing clearly show how YOUR enterprise is Unique?
You may be thinking, “well I sell to the exact same industry, and have a similar item line, so businesses in our industry can’t genuinely be too different from each other.”
Nicely let me give you an example of two corporations, that target the identical industry, with Extremely similar items, and yet have been able to brand themselves in their Promoting in a extremely diverse manner.
Subway vs Quiznos:
* Subway brands itself as your traditional sandwich shop with fresh dressings, and breads, that makes for a healthy choice vs. fatty fast foods.
* Quiznos brands itself as a “gourmet” sandwich provider that has different toasted sandwiches with several fancy meats, and sauces, to select from.
If a person is within the industry for a sandwich, they can in fact pick between Subway and Quiznos and feel like there can be a DIFFERENCE.
Compare that with most pizza places that basically offer the same selections, and choices, as their competition. When a person is inside the mood for a pizza, they will typically not “care” where they get it from…since for the most part, “they are all exactly the exact same.”
Does YOUR company have a One of a kind Selling Proposition? (USP)
A USP is a sentence, or short statement, that explains why somebody need to want to pick YOUR small business above your competition, and what YOU supply that your competition does not.
Should you can’t clearly, and Rapidly, explain to a client why they must choose your business more than the competition…then what makes you think they ought to, “just decide on you,” more than the competition?
Really, your USP ought to be clearly branded in your marketing message, and be told to buyers by your staff, so that each client knows exactly why they should do business with you.
What ought to your USP contain?
Nicely the basic method is to identify three results, or positive experiences, your customers will receive by doing business with you instead of your competition.
That’ll get you started on the right track!
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