Getting your videos a page 1 ranking in the search engines
If you’re using video to market your website, chances are part of your strategy is to get the videos themselves ranking well. If videos show up in the search results, they are more likely to get clicked than the listings that are just plain text.
The following will show you how to get your videos ranked high in the search results.
The first thing to do is leverage your video by uploading it to multiple video sharing sites. Most people only submit to youtube. gain the advantage by multiplying your video onto different sites. This of course can be done manually, or simply use a video submission service like video upload pro, senuke or tubemogul.
The more places your video is uploaded, the more chances it has of being found and ranked in the search engines.
Your videos will need to be optimized so that they will appear when people enter certain terms or phrases in the search engines. The best way to do it is to optimize for the same keyword on every site you submitted to. Or you can submit the same video to multiple sites, but optimize each one for different keywords, hoping to get the same video ranked for different search terms from each site.
These are the things you need to concentrate on to optimize for specific keyword phrases:
- The title of the video
- The content of the description
- The file name of the upload
Remember that the search engines aren’t able to pick out keywords and other content from the video itself, so the text around it is what really counts. It is much like optimizing an article for the search engines. it is important to include the keyword phrase wherever possible, but not in a spammy way.
And the filename of the video isn’t displayed on the page, but it is shown in the HTML source code so it can also have some effect on your rankings.
The easiest search phrases to rank for are those with competing pages under 20,000. you can tell by entering the phrase into the search engine, and seeing how many other results there are (competing pages).
Another important factor for good ranking is backlinks. In fact, this is probably the most important piece of the puzzle, particularly when it comes to Google. You do not have much control over the page your video appears on in the video sharing site, so once you’ve optimized as much as you can, backlinks become the next most important piece in the puzzle.
The backlinks are the same types you would use for any site you wanted to gain rankings for:
- Submitting articles (with a link in the ‘bio’ or resource box)
- Bookmarking social sites
- Commercial linking networks (paid links)
- Forum signatures
Embedding your videos on your own sites can also help build links back to them, as well as generate more views and comments.
The extra views and added comments will boost the video in the video sites own results. This can be an amazing thing in itself. the latest statistics for youtube indicate that over 2 billion searches are being made each day.
Better rankings are achieved from the amount of activity around your video.
Most people just submit the video and forget it, hoping it’s going to send traffic to their sites. Submit to multiple sites, optimize your video page, and build some backlinks. doing this will put you way ahead of everyone else.
This article has been made accessible by the author, Mark Brown. Should you require any further information regarding Online Business Building Strategies and Online Business Building Tips ,please visit his Online Business Building resources