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Local Marketing is a science and has a process. If you can figure out this method , your success will be outstanding . Now, what are those steps? First you’ll want to get your prospect interested ; this is where the science comes in. When not presented with anything new or interesting , They will pass by you without a second thought .Second, you must promise to assist . The third step is all about making a low risk value exchange. Last,nurture the relationship with your prospect and help them through buying .

When thinking about the first step, it’s really quite easy to understand . A person is not going to notice your service, let alone use your service if you don’t give them a reason to . Speaking scientifically, there are two ways a person’s brain behaves:

• When things seem normal and safe, we go through the day not paying much attention to anything because there is no reason to.
• When something new and different happens, we are going to try and figure out what happened. 

This should be the focus of your marketing – Find a way to interest the more qualified prospect . They should hunt you down , not the other way around.  The best way to go about this  is to make your target prospect’s “pain points” the focus of your marketing.  For example; let’s say that you provide an appliance repair service.  The prospects pain point would be when and if the repair service will show up .  It will be easy to draw those guys in if you say something like this : “Tired of Repair Services Who Keep You Waiting Around All Day” because that headline speaks directly to their pain.  Make Sense?

Once you’ve interested someone, you have to keep it that way . You’ve done yourself no good if they lose interest right after seeing your catchy ad.

            So how do you sustain your prospects’ attention? Promise them that you can help, talk about issues that they might have and say how you can help . Appeal to your customer; “does this make you mad? Well I can help.” Say things that will make them want to call you.  Once they realize that you are the go to guy, they will want to do business with you.

            Now you’ve landed this customer and everything is going well .  It’s time for the third step of the process – create a low-risk value exchange. Make the person believe you are the expert on the topic. Maybe it is a report or a podcast online. In exchange you get their contact information and permission to educate (and sell!) them.  This is the first step of actually doing business because it is at this exact moment when they exchange something of value with you that they become a customer. 

At this point your new customer has decided that you are going to be the one to help them .  And this is exactly what you want.  Start building your relationship, let them get to know you, like you and trust you. Teach them all about you; make them feel like they know you.

Once they trust you, this customer will always look to you for help and when they are ready to make a purchase they are more than likely to make that purchase from YOU, their trusted advisor .

And if you do a good job for them the first time, they will even recommend you to their friends . At this point you are going to be the name at the top of everybody’s mind and well on your way to becoming that big business you dreamed of becoming.

Now if this scientific approach to advertising sounds complicated and like it would take a lot of effort , relax!  There are Chicago online advertising consultants who can develop complete, automated systems that do the whole process for you!  This allows you to focus on what you do best while the consultants do the work for you in a turn key fashion.  One consulting firm headquartered outside of Chicago and with coverage across North America has experience with both Fortune 1000 and local businesses as well and can cost effectively position your business for growth.