Every online visitor utilizes web search engines. Majority of Internet users rely on search engines to obtain information about a product, a person or anything that they find interesting. And most importantly, Internet users regard the top list of search engines’ result page as the most reliable sources for the information they are seeking. That’s why it’s crucial to create a web design that follows the search engines’ protocols.
The best way for non-IT experts to understand how search engines operate is to compare them to how libraries use the library catalog. Aside from books, a library catalog is also a familiar sight. Library users refer to a library catalog for the title, author and date of publication of the item they are looking for. Unless the bibliographic item that a researcher is looking for is already in the library’s database, he/she will not find the book even though it is physically present in the library.
The same way goes for search engines. There are countless of websites in the World Wide Web, but not all of them are accessible to Internet users. Search engines have a list of indexed websites, and only the websites found in the list will appear in the result list. A website’s rank will depend on its importance to the keyword used by the Internet user.
But to direct traffic to a website, it’s not enough to create a web design that adheres to search engines’ protocols. A website needs optimisation so that it will land a consistent spot in the first page of the result list.
So aside from the physical design of a website, it also need to have a web page intended for informative articles. Informative, keyword-rich and regularly updated blogs assures companies a good result in terms of their website ranking contributes in directing quality traffic to company websites.
In summary, designing websites for search engines signifies mastering both the site architecture and its content. Mastering web optimisation is not a one-time process, however. Web optimisation is a continuous process, which necessitate monitoring, maintenance and continuous testing to keep on obtaining quality ranking results.