Unfortunately, most people are unlikely to revisit your web page without a compelling reason. No doubt, the impulsive nature of our surfing habits make it difficult to remember exactly which pages we have visited.
By leaving the website and not returning, each visitor takes away the money they could spend on your website, which is devastating even if you have 1,000 people a day coming to your site.
Making customers from those visitors is something that you could have accomplished. The bottom line is that your visitor may not come back to your website again unless you convince them to join your mailing list! Sadly, many website owners learn too late that offering great content is not enough.
If you really want to have your visitors return to your website, the best way to do this is by having them subscribe to your mailing list. Even if they are in a hurry, many visitors will still choose to opt-in on your mailing list on their way off your website.
Though they vary, your opt-in form should ask for the visitor’s email address and name. Visitors signed up on the mailing list provide you a way to follow their visit through with an email.
These give you a way to pitch your offer to your subscribers. Increasing your potential customers is the goal, and that goal can be achieved through getting as many subscribers as you can.
A simple way to build your list is through the writing of articles. The web is full of popular article directories, one of which is eZine articles, where people write and submit articles on a variety of topics.
Viral marketing can be rewarding when done through article writing. The articles provide a way to market your product, but more importantly, allow you to show your expertise in the area.
Mailing lists grow through the use of the resource box that is attached to the article. This tool, also called a bio box, should include information about you, such as what your site is about, and the URL of your site.
The URL you include should send visitors to the place on your website where they can sign up for your mailing list in order to maximize the size of your email list. As long as you write a decent article, the publishers of the online sites will approve it and republish your article – along with its helpful resource box.
Viral marketing doesn’t get much easier than that. The details that you include in your article are the key parts to making this an effective tool.