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If you want to optimize your site and rank well in the search engines, you have to get some high PR backlinks. There are many approaches to SEO, but we can say overall that people can be divided into two types. The first is those who value the highest quality and strict adherence to what Google wants, and those who give Google what they want but with looser standards. Regardless of your camp, everyone agrees that high Page Rank backlinks are simply the best to have. You want to get the most from your links, and those from high PR sites have the most power. No matter what methods you may be using to enhance your backlinks, such as social bookmarking, a link from a high PR site is still desirable. 

If you are inexperienced, then be careful about how you exchange links, and with whom, and never get involved with link farms. Lately, Google has been known to penalize or even de-index sites that have lots of poor quality links pointing at them. On the other hand, Google does seem to like it if you link to authority sites from your site. To some extent, your backlink strategy will be determined by the type of site you have, as well as your goals and preferences. If your site already has high PR, or is an authority site, you’re better off not exchanging links with sites of lower PR than your own. 

Not so long ago, everybody was talking about link wheels as the ultimate backlinking solution. Predictably, this worked great until Google figured it out. Now, link wheels are not as powerful as they once were. Google is very adept at noticing familiar patterns that reveal a certain technique or gimmick to build links. The original structure was known as a “closed” link wheel, and doing this now can cause you problems. Well, what people are now doing is mimicking the link wheel structure except it is no longer a closed loop. Open link wheels are the latest strategy, though if you want to be technical, it’s no longer a wheel at all. You keep the basic technique aside from keeping the wheel open. Still very powerful and virtually impossible for Google to think anything is unusual. 

There are various blog networks that accept members for a price, and this can be a way to get some high PR backlinks. Blog networks can be small and targeted to a specific niche, or there may be hundreds of them on many subjects. One disadvantage to this is that some of your links will probably be on topics that are not relevant to your site. You will typically write articles to be distributed (after spinning) across the network. Backlinking your articles after they’ve been published by the network is a way to enhance this technique. Never simply rely on the strength of a single link. Use social bookmarking and other methods to increase the power of your links. 

If you want to find high PR backlinks, you can approach it in many different ways. If you want to outsource this process, there are many companies who can do it for you. However, if you are unfamiliar with outsourcing, then getting educated about all the potential pitfalls common to outsourcing will be time and money well spent.

The writer is an internet marketing specialist – who writes on varied medical related issues such as mesothelioma cancer, mesothelioma and asbestos.